http://StarkRavingVC.com/2013/01/25/calling-all-engineers-spice-girl-it-up/?utm_source=rss&utm_medium=rss&utm_campaign=calling-all-engineers-spice-girl-it-up Greg Gottesman's Blog Thu, 30 Jan 2020 10:50:47 +0000 hourly 1 http://wordpress.org/?v=3.5 http://StarkRavingVC.com/2013/01/25/calling-all-engineers-spice-girl-it-up/#comment-315 mshobe Fri, 25 Jan 2013 18:01:00 +0000 http://StarkRavingVC.com/?p=384#comment-315 +10 to MailChimp – by far the richest personality of any ‘productivity/enterprise’-ish app I can think of that’s currently running. Personality comes from the culture of the company and, often, is drawn straight from the founders’ professional DNA. Greg’s final point about giving yourself permission to ‘personify’ your product is key: let the spirit of why you’re making the thing in the first place show up across the entire surface area of the app – from landing page to seldom-seen error message.

]]> http://StarkRavingVC.com/2013/01/25/calling-all-engineers-spice-girl-it-up/#comment-314 Tom Leung Fri, 25 Jan 2013 17:07:00 +0000 http://StarkRavingVC.com/?p=384#comment-314 Totally agree Greg. My personal favorite is Mailchimp. Even though it’s a business product, it has more authentic and positive personality than a lot of consumer products. Ironically, of all the new web products I use, my wife literally smiles every time she sees that UI.

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